Research paper about lululemon Example | Topics and Well Written Essays - 500 words - 5

About lululemon - Research Paper Example His early promotional approach was to offer yoga instructors free yoga pants just to get their feedback on the flexibility of the pant. One of the main objectives in Lululemon is the creation of a fun atmosphere and a healthy living at the same time aiming at designing end products that offer high performance, comfort and fit. The company has a market-oriented focus that helps it to offer products that are of high performance, generates customers trust and commitment from the company in supporting the customer. Lululemon price of yoga pants averagely goes for ninety-two dollars. Lululemon is a company that runs with profits. The company worked hard to maintain its level in the market, and its prices earn many profits. According to its website, Lululemon is striving its best to serve its shareholders to the best. An average of seventy percent of the company’s total revenue in business is estimated to come from yoga were selling. What the company aims at is selling and pricing tits products in a way that it earns a profit in the end. In addition, the company makes use of a mixture of value and prestige in pricing strategies in determining the cost of its products. The strategy used for pricing on the company products includes the strategy of value added pricing and prestige pricing. In value added pricing, the company spends a lot in trying to create additional values in its products through promotion. Prestige pricing happens through adding extra features for its customers on their apparel instead of trying to reduce the total cost of by reducing the features used and the material quality used in producing the yoga pants products. The use of unique features in manufacturing the yoga wears made by Lululemon, such as the use of natural substance clothing in production of yoga pants, helps in justifying the high prices of the Lululemon’s pants in the market. On the other hand, the company also employs the use of prestige in pricing

Uptake of heavy metals (arsenic and lead) by earthworms in a Literature review

Uptake of heavy metals (arsenic and lead) by earthworms in a contaminated soils - Literature review Example Despite healthy soil formed in the absence of earthworms, their presence within the soil indicates the soil is productive. As a result of the tedious activities by earthworms their importance for the soil community includes enhancing mixing and aggregation of soil (Weeks et al 2004, p.820). While looking for food, Weeks et al. (2004, p.821) observe that, earthworms engage in a task of moving to the surface and back down, ingesting particles of soil and other organic substances in their way. Further, earthworms excrete the substances it takes in to the soil, and the excreted matter by the earthworms, are nutrient-dense casts. The result in this sense, involves a process that shift the top layer of soil down to the lower strata, and dragging the bottom soil to the upper surface. When earthworms burrow through the dust, this enhances the soil structure by loosening the soil that are compact and establish numerous tunnels under the surface. The importance of such tunnels includes enhancing soil porosity and creating pathways that allows the intake of water and air into the soil. The process further facilitates absorption and the retention of water, and minimizing run offs and soil erosion (Weeks et al 2004, p.822). ... the soil surface and in the process, mix the organic material as a result of tearing the organic materials and depositing these materials deep within the soil. Their cast also deposits on the soils surface thus, contributing to the soil content. In addition, they enhance bacteria and fungi activity in the soil that consumes organic materials and transforming these materials to humus. Earthworms largely, forms part of the food web within the soil, which presents a large community, composed of organism that plays a significant role in soil formation. In the same note, soil food web encompasses soil-inhabiting organisms that include algae, insects, plants, reptiles, fungi and small mammals. The organisms, impacts on soil formation through burrowing, breaking down materials (both animal and plant materials) that is significant in adding organic matter when they die. Earthworms often provide a food source to the soil community and their cast is important in facilitating the survival of ot her organisms within the soil community. They assist in terms of facilitation the provision of oxygen, water and nutrition for other organisms (Hobbelen et al 2006, p.644). The ecological groups of earthworms and their feeding behaviors According to ecology studies on soils by Nahmani, Hodson and Black (2007, p.402), that focuses on linkages between fauna and microbes, identifies earthworms, as a significant soil invertebrate within the ecosystem and contributes, to biomass and activity which operate as ecosystem engineers. Nahmani et al (2007, p.402) agree that, soil consists of various microorganisms and forms part of earthworm’s diet. In this regard, three ecological groups related to earthworms and their feeding behaviors, exists in literature. They include epigeic, which is